Lamborghini Hopes Its New Model Will Turn the Ladies' Heads for a Change

Its CMO is on a mission to draw more women to the storied brand

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Last year, Marketwatch published the results of a survey it commissioned from Edmunds.com that tried (and hardly for the first time) to get to the bottom of why men tend to favor certain automotive brands and women prefer others. Among the most jarring finding was a list of “cars almost no women drive.”

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