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Levi Strauss & Co. has added another horse to its creative stable by bringing in an outside shop to work on a global brand development project, sources said.
Lambesis, Del Mar, Calif., has been working for the past few months on developing a new brand that is set to launch next year under the Levi’s umbrella, sources said.
It is unclear whether the new product will be an apparel brand, but sources said it will be “youth-oriented”–an area in which Levi is working to improve its market share.
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