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The bottom fell out of the outdoor market in December, and first quarter doesn’t look much better, according to Lamar Advertising, which reported its fourth-quarter and full-year results Thursday (Feb. 26).
The Baton-Rouge, La. outdoor company, the third largest in the nation, reported a pro forma fourth-quarter revenue decline of 11.7 percent to $279.3 million, driven by a 16 percent decline in December. For first quarter, Lamar expects revenue to be down 15 percent to $246 million.
Across
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