Laird's Gap Is 'Groovy' for Spring

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NEW YORK Frankie Rayder jumps on top of a park bench, Maggie Rizer slides down a handrail and Kiara gives a curbside puddle a splash in Gap’s new spring campaign from Laird + Partners.

Four 30-second spots, which break Tuesday on all major networks, spot markets and cable, have the models frolicking to two re-mixed versions of the Simon and Garfunkel 1967 tune, “Feelin’ Groovy.”

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