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NEW YORK Gap on Wednesday said it will launch a TV effort to support its men’s and women’s apparel collections. The spots, via independent Laird + Partners in New York, in conjunction with San Francisco-based Gap’s in-house marketing unit, will break nationally tonight.
Ad spending was not disclosed. The client spent about $90 million on advertising in 2003, per TNS Media Intelligence/CMR.
The commercials will run on all major TV networks and on cable during shows such as Friends, Will & Grace, The Apprentice, The West Wing and The OC.
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