Laidlaw, Tru Corp. Make Connection For Marketing

Laidlaw Group has been hired for marketing services by Tru Corp., a provider of coaxial connectors, cables and related products for the telecommunications and semiconductor industries.

The assignment for the Boston shop was made following a review of undisclosed contenders. Previously, the work was assigned to various shops on a project basis. The budget is ex pected to be in the mid-six figures.

Tru was impressed with Laidlaw’s ability to create integrated programs across multiple channels, especially for the interactive realm, said Doug Snader, vp, marketing and sales, for Tru, Peabody, Mass.

Led by president Cindy Laidlaw, the small shop has also worked for Ames Colorfile and American Science & Engineering.