Laidlaw Group Scores Business From Kerdan

BOSTON The Laidlaw Group said it has added marketing chores for the Kerdan Group, a consultancy that helps healthcare and financial services companies stay competitive and grow in the fast changing economy.

The independent shop in Boston will initially redesign the company’s Web site and craft new corporate identity materials, including a capabilities package and brochures, the agency said. Print and online advertising efforts will likely follow.

Kerdan spending will likely be in the six figure range, the agency said. The client has offices in Cambridge, Mass., and New York.

Laidlaw provides a mix of advertising, design and strategic services, working for Equinect, Rangine’s Rakks, Tru Corp. and others.