Laidlaw Group Adds Draper Knitting

BOSTON The Laidlaw Group has been selected by Draper Knitting to help design and market Equipile, a line of “performance wear” for horses, the agency said. Corporate identity materials and media advertising will be in the marketing mix.

Cindy Laidlaw, president of the independent shop here, is an avid rider and equestrian competitor who said the product “helps performance and endurance [and facilitates] cool-down between events.” Billings were not disclosed.

Laidlaw provides advertising, design and strategic services, working for Equinect (a company that provides seminars, workshops and clinics for equestrian enthusiasts), Rangine’s Rakks, Tru Corp. and others. The shop has built a solid reputation in the high-end consumer arena.

—Adweek staff report