Lai Joins Universal McCann as Group Director

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LOS ANGELES Interpublic Group’s Universal McCann has hired Hugo Lai as vice president and group media director, filling a position that had been vacant for at least nine months, confirmed Karen Polsky, senior vice president and managing director.

Lai comes to Universal from Optimedia@Publicis & Hal Riney, another San Francisco shop, where he oversaw the Hewlett-Packard account during its merger with Compaq. Lai will be assigned to strategic media development on technology accounts.

“He’ll be spending most of his time on Microsoft, but also overseeing AMD and Applied Materials,” said Polsky.



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