Tucker & Associates has been retained as public relations counsel for Lady Primrose, a national account that will bill more than $250,000 annually.

Lady Primrose’s Royal Bathing & Skin Luxuries, founded by Dallas oil heiress Caroline Rose Hunt and partner Vivian Young, were originally created as deluxe amenities for upscale hotels owned by Hunt. The properties include The Mansion on Turtle Creek in Dallas andThe Lanesborough in London.

The toiletries with their signature crystal and silver containers spawned a retail line now carried in high-end department stores such as Neiman Marcus and Bergdorf Goodman.

“Tucker & Associates is thrilled to represent Lady Primrose’s,” said Lori Tucker, president and creative director of the Dallas-based, all-female company. “Our only concern is spending our monthly salaries on personal orders.”