Lady Gaga Forges a Kaleidoscopic, Fantastical Queendom in Film for Dom Pérignon

The limited-edition rosé bottle debuts in Nick Knight's new work

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

For its newest campaign, Dom Pérignon partnered with Lady Gaga to build out an entirely new branding experience for its rosé champagne—complete with an otherworldly film and limited-edition bottles.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in