Lady Gaga Forges a Kaleidoscopic, Fantastical Queendom in Film for Dom Pérignon

The limited-edition rosé bottle debuts in Nick Knight's new work

The brand's rosé champagne is at the heart of Lady Gaga's new campaign for Dom Pérignon. Nick Knight

For its newest campaign, Dom Pérignon partnered with Lady Gaga to build out an entirely new branding experience for its rosé champagne—complete with an otherworldly film and limited-edition bottles.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.