Lachky to Lead A-B Creative

CHICAGO Bob Lachky, once Anheuser-Busch’s advertising chief, is returning to oversee all creative output from the brewer and its stable of agencies, the company confirmed.

Lachky was vice president of brand management at the St. Louis company until August 2005, when he was promoted to executive vice president of industry development. In that new post, Lachky worked as the company’s representative to raise the beer industry’s profile among the general public.

The upshot was an effort tagged, “Here’s to beer,” which enlisted filmmaker Spike Lee, who asked drinkers the question, “If you could have a beer with anyone, who would it be?”

In his new A-B position, Lachky will maintain his industry development duties, as well as manage advertising and agency relations for the brewer’s portfolio of brands, which include Budweiser, Bud Light and Michelob.

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