Lacel Shifts to Avrett Free Ginsberg

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NEW YORK — Richemont A.G. has shifted its Lancel leather-goods brand to Avrett Free Ginsberg in New York. The brand had previously been handled by Ateliers ABC in Paris. Spending was estimated at $1-2 million. Avrett already handles Zug, Switzerland-based Richemont’s Van Cleef & Arpels jewelry label. A print campaign is expected to break in the summer.

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