Labatt Listens to Latecomers

Doe-Anderson, Others Replace Arnold, Martin in Sol Review
ATLANTA–There were late entries in Labatt USA’s Sol beer review, which heard pitches from the last of seven agencies seeking the $10-12 million account last week.
According to sources, three new shops were tapped following the withdrawal of The Martin Agency, Richmond, Va., and Boston’s Arnold Communications: Doe-Anderson Advertising and Public Relations, Louisville, Ky.; EPB, New York; and Carmichael Lynch, Minneapolis.
The trio of agencies joins McKinney & Silver, Raleigh, N.C.;