La-Z-Boy Targets Young Women

La-Z-Boy continues efforts to establish itself as a contemporary and stylish furniture retailer in a new TV campaign from Doner that targets young women.

The work for Monroe, Mich.-based La-Z-Boy is a departure from Doner’s past several TV efforts, which employed talking raccoons. Each of the dozen 15-second spots from the Southfield, Mich.-based agency features a different piece of furniture upholstered in a unique way. Voiceover is from actress Courtney Thorne-Smith.

The spots feature the new logo and tagline introduced in a print campaign last fall: “The new look of comfort.”