‘La Voz’ Gives ‘Chronicle’ Second Hispanic Voice

DALLAS The Houston Chronicle has bought the Spanish-language weekly La Voz de Houston after more than a decade of sharing resources with the 100,000-circulation publication.

The deal, whose value was not disclosed, gives the Chronicle two Spanish-language publications, including a weekly entertainment magazine called La Vibra launched in April.

“Our vision is to serve the Spanish-language market with a series of special-interest publications,” said Chronicle publisher Jack Sweeney.

Established in 1979 by Armando and Olga Ordonez in the couple’s home, La Voz has seen its circulation grow as the city’s Hispanic population rose to 1.5 million. Olga Ordonez, who has served as publisher since her husband’s death in 1984, will continue in that role after the sale, Sweeney said.

Over the past 13 years, the Chronicle has printed and distributed La Voz while sharing some editorial content and selling ads in the weekly, the publishers said.

In the Houston market, La Voz faces major competition in the form of a new Spanish-language daily called Rumbo de Houston, one of the newspapers produced by Meximerica Media.

Houston’s Hispanic population is expected to more than double by 2030, according to the Texas State Data Center.