'La Voz' Gives 'Chronicle' Second Hispanic Voice

DALLAS The Houston Chronicle has bought the Spanish-language weekly La Voz de Houston after more than a decade of sharing resources with the 100,000-circulation publication.

The deal, whose value was not disclosed, gives the Chronicle two Spanish-language publications, including a weekly entertainment magazine called La Vibra launched in April.

“Our vision is to serve the Spanish-language market with a series of special-interest publications,” said Chronicle publisher Jack Sweeney.

Established in 1979 by Armando and Olga Ordonez in the couple’s home, La Voz has seen its circulation grow as the city’s Hispanic population rose to 1.5