L.A. Shop Turns Double Play

Cameron Joins, Weltman Rejoins Mendelsohn/Zien
LOS ANGELES-Mendelsohn/Zien Advertising in Los Angeles is adding two senior-level executives.
Gene Cameron, who served most recently as president of crosstown shop Fotouhi Alonso Cameron, has left to join Mendelsohn/Zien, filling a position equivalent to group account director. (The agency does not use executive titles.) Cameron will report to agency principal Richard Zien. Carl’s Jr. and Dole Packaged Foods will be his primary focus, Cameron said.
“[Mendelsohn/Zien] demonstrates what advertising needs to do in its approach to branding,” Cameron said about his decision to join the agency.