La Quinta Plays Only on Fox

Publicis Puts ‘Sports Breaks’ on One Cable Network
DALLAS–La Quinta Inns of San Antonio today launches an image campaign from Publicis that targets business travelers. The spots will air exclusively on regional Fox Sports channels across the Sunbelt.
Billings were undisclosed, but La Quinta, part of the Needham Heights, Mass.-based Meditrust Cos., has spent about $10 million in broadcast and print executions for each of the past two years. Print and radio work will follow later in the year.
Publicis co-chairman Seth Werner said that figure could be slightly lower for 1999, given the absence of current print and radio assignments and the narrow buy.