La. Lottery's New Math

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NEW ORLEANS–It came as no surprise two weeks ago when the Louisiana Lottery awarded the creative portion of its ad contract to sole finalist Sides and Associates of Lafayette, La. Few observers guessed, however, the much smaller of the two accounts up for review would be the most profitable.

Sides’ scored well ahead of the other two bidders for the $765,000 creative account, racking up 80 points on the written proposal compared to 55.53

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