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LOS ANGELES HeilBrice has added creative chores on the Los Angeles Convention and Visitors Bureau account following a review. The client spent less than $1 million last year in paid media, per Nielsen Monitor-Plus.
Patti MacJannett, client senior vice president of marketing, said in a statement that she chose the Newport Beach, Calif., agency because of its work for Ralphs grocery chain, the Los Angeles Clippers basketball team and the Los Angeles Times. She said she wants the agency to continue the current “See my L.A.”
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