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ATLANTA Best Buy has selected la comunidad to handle Hispanic marketing, the agency said.
The account win, against The Vidal Partnership in New York and del Rivero Messianu DDB in Coral Gables, Fla., is the Miami shop’s fifth this year. Led by agency president Gary Bassell and creative director Jose Molla, the shop has added Citibank, Volkswagen Latin America, Subway and Animal Planet to its client roster.
Rick Conkey, senior advertising executive at Best Buy, said la comunidad presented “provocative creative that emerged from insightful research and strategic planning” to win the estimated $6 million account.
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