La. Casinos Appoint Bernard

The Casino Association of Louisiana has selected Bernard and Jurisich here to handle its new account, estimated at $1 million.
The three-person shop was selected over Montgomery, Stire & Partners, Logan Marketing and The Ehrhardt Group, all New Orleans.
Agency principal Judy Jurisich said her two-year-old shop’s experience includes work for the New Orleans Tourism and Convention Bureau, the Louisiana Supreme Court and the Louisiana Video Poker Association.
“Any four of the finalists could have done the job,” said Tim Hemphill, CAL executive director. “The committee concluded that [Bernard and Jurisich] was the best fit. They were more comfortable with their presentation.”
The seven-member review committee consisted of CAL board members and casino officials. The association, which represents the state’s 14 floating casinos, sent out requests for proposals last month looking for an agency to conduct a six-month image campaign.
The account involves both public relations and advertising assignments. Work is expected to begin in the next 30 days.
The gaming industry in Louisiana has been beset by so much controversy and bad news that the state casino market has a black eye nationally. Negative publicity has included mob links to the video poker industry, cronyism in the award of gaming licenses, bribery convictions for manipulating video poker legislation and last month’s seizure of Hilton’s Flamingo Casino by the City of New Orleans because of allegedly overdue taxes.
CAL was formerly known as the Riverboat Association of Louisiana, established in 1993 as the state’s principal advocate for the riverboat casino industry. It changed its name this spring.