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LOS ANGELES La Agencia de Orci & Asociados has been tapped to create Combe’s first U.S. Hispanic ad campaign, the agency said.
The work includes the launch of a shade of Just For Men Haircolor that is targeted at U.S. Latino consumers. The 30-second spot is expected to break this fall. Spending for the effort is estimated at $5 million. Other media and public relations may also be part of the mix.
The Los Angeles shop has been working with White Plains, N.Y.-based
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