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LOS ANGELES Verizon has launched a Hispanic ad campaign aimed at promoting what the company said is its most comprehensive bundled package of services—unlimited local and long-distance calling.
Developed by Hispanic marketing agency La Agencia de Orci & Asociados, the campaign includes two 60-second direct response TV spots, two 60-second radio ads, bilingual direct mail pieces and bill inserts. Spending on the campaign could not immediately be determined.
The campaign retains “Suena, crea, avanza. Es possible.” The tagline was created last year by the Los Angeles agency to tell Latino customers that it is possible to dream, create and advance.
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