La Agencia Bundles Up Verizon

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LOS ANGELES Verizon has launched a Hispanic ad campaign aimed at promoting what the company said is its most comprehensive bundled package of services—unlimited local and long-distance calling.

Developed by Hispanic marketing agency La Agencia de Orci & Asociados, the campaign includes two 60-second direct response TV spots, two 60-second radio ads, bilingual direct mail pieces and bill inserts.

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