L.L.Bean Is Making Changes to Its Longstanding Lifetime Guarantee Policy

People were 'interpreting our guarantee well beyond its original intent'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

If you’ve got a pair of worn down L.L.Bean boots that you’ve had for 30 years you can no longer bring them to L.L.Bean to get them resoled.

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