KWGC Picks Up Advertising Account Of Auto Body Chain

KWGC has been award-ed the estimated $1 million account of Craig’s Collision Center without a review. There was no incumbent.

The Dallas shop will handle creative and media duties for the crosstown client. KWGC will brand the automotive repair chain’s six locations in the Dallas/Fort Worth Metroplex and three in Austin, Texas, where it operates as B&B Body & Paint.

The first campaign, which is expected to consist of radio and television messages, will break within the next 90 days, KWGC president Kay Williams said.

Williams attributed her agency’s assignment largely to its past work on the Chief Auto Parts account, which it lost when the locally based chain was sold to AutoZone in 2000.