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Humorous Boards in Bay Area Join Staid Print Work Elsewhere
LOS ANGELES–Karakas, VanSickle, Ouellette Advertising & Public Relations is breaking a new campaign for Tillamook Creamery that will use print and outdoor ads depending on the target market.
The Portland, Ore., agency is planning to put up irreverent outdoor ads in the San Francisco area, while running more traditional magazine ads in more conservative areas such as Utah, Arizona and the Pacific Northwest.
The campaign promotes the aged cheddar cheese of Tillamook, Ore.-based
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