Kuykendall Leaves Targetbase for IMC2

DALLAS Beth Kuykendall, former executive vice president at Targetbase, has joined IMC2 as vice president of database marketing, the agency said.

Dallas-based independent IMC2 specializes in interactive advertising and marketing. Targetbase, an Omnicom Group shop in Irving, Texas, is a direct marketing specialist.

Kuykendall was the executive vice president of client results at Targetbase, focusing on acquisition, cross-sell and retention solutions. During her 19 years at Targetbase, Kuykendall played a key role in analysis and on the business development team, according to IMC2.

“We see database marketing as a critical growth area for IMC2,” said agency president Doug Levy. “Her experience is a perfect fit for IMC2.”

IMC2 provides online advertising and services for clients such as Procter & Gamble, Johnson & Johnson, Pfizer and Blockbuster.