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Kupper Parker/Fitzgerald Communications here has kicked off a national campaign for Regina Wine Vinegars.
The assignment, estimated by sources at $2 million, includes a partnership with the American Culinary Federation (ACF), print advertising in national epicurean and consumer periodicals, trade ads in food service publications and a new cookbook featuring ACF master chefs.
The campaign, scheduled to run through this fall, also includes a sponsorship of Chef Paul Prudhomme’s cable TV cooking show.
Advertising capitalizes on Regina’s positioning as the category leader among professional chefs and restaurants; it also promotes the company’s 50-year history in the wine vinegars category.
…..–Janet Plume
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