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Kelliher Samets Volk takes aim at Hollywood in a new TV campaign for Our Voices Exposed, a youth group committed to fighting Big Tobacco and funded by the Vermont Department of Health.
“The kids [at Our Voices Ex-posed, known as OVX] wanted to target smoking in the movies,” said Mike Hannigan, copywriter at KSV, Burlington, Vt. “[The spots] take a farcical look at Hollywood.”
Three 30-second ads airing in Vermont skewer the movie industry for making smoking prominent in films.
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