KSV To Promote Earth-Friendly Packaged Goods

KSV is creating a multi-media campaign for Seventh Generation, a maker of environmentally safe household products.
In addition to radio spots and billboards, the effort will include point-of-purchase materials and a public relations component. Overall, the client will spend about $2 million on advertising, according to agency official Yoram Samets.
The Burlington, Vt.-based shop is in the process of developing the test market campaign, which will roll out in Boston on Earth Day, April 22.
The campaign marks the client’s first large-scale promotional effort since it was founded 10 years ago, Samets said.