KSV Launches DM Group

BOSTON Independent agency Kelliher Samets Volk said it intends to step up its direct marketing service, naming Susan Randlett director and Shelly Robbie creative director of the DM group.

Randlett joins the shop in Burlington, Vt., from Evergreen Direct in Middlebury, Vt., where she spent 13 years and worked on accounts such as Hermes, L.L. Bean and MetLife.

Robbie has been an associate creative director at KSV, which she joined two years ago.

The pair worked together for nearly a decade at Evergreen Direct.

“The most effective marketing and advertising programs blend the best of branding with the measurability of direct response,” said KSV managing director Yoram Samets. “KSV is [now better] positioned to meet our clients’ needs for accountable, value-driven marketing.”

Formed in 1977, KSV employs 50 staffers and works for a mix of consumer and business-to-business clients. The company operates an office in New York, where it acquired Platinum Design earlier this year.

—Adweek staff report