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BOSTON Kelliher Samets Volk has been retained by the Vermont Department of Health’s Tobacco Control Program to provide a range of marketing and communications services.
The assignment has been one of KSV’s calling cards since it first won the business five years ago. Efforts have included mainstream and guerilla campaigns targeting virtually every demographic including teens, tweens, young adults and caregivers. (New work targeting young women and an assault on the tobacco industry’s ties to Hollywood are in development.)
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