KSV Campaign 'Melts' Slopes For Ski Client

Not content with showing people shushing down powdery slopes, KSV has crafted a titillating ad campaign for Kastle Skis.
The small-space print effort, which recently broke in ski industry trade publications, includes suggestive ads that feature headlines such as “Pleasure yourself,” “Make us scream” and “Mount us.”
The executions do not reveal the client’s name; instead, they entice consumers to call a toll-free phone line for “erotic” descriptions of the company’s products. Phone messages continue the titillation, as a breathy female voice introduces touch-tone options with racy headings.
Each option goes on to describe Kastle products in hot-and-heavy fashion.