Copywriter Uses Former Boss, Rich Herstek, In a Radio Spot as Psychopathic Stalker
BOSTON–A former employee of Houston Herstek Favat has cast creative director Rich Herstek as a cackling psychopath in a radio spot for Cellular One of Vermont.
The 60-second commercial is part of a new broadcast and print effort from KSV, formerly KSV Communicators, in Burlington, Vt.
The campaign was written by Buffy McCoy, who worked under Herstek for a couple of years at Houston Herstek before being laid off this summer after the Boston agency lost several accounts.
McCoy wrote the part...