Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Hearing aid company Amplifon USA has awarded advertising duties on its Miracle Ear and Sonus brands to Kruskopf Olson after a review of undisclosed agencies, according to the shop.
“We are excited about this account because of the growing technology in the industry, as well as the huge market of baby boomers that will eventually need help with hearing loss,” said Bill Coontz, president of the independent Minneapolis agency, in a statement. “Hearing instruments need to be marketed differently than in the past, and have to overcome perceptions that exist.”
Miracle
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in