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Supermarket chain Kroger is embarking on the latest stage of a rebrand that began in 2019 with a new icon it calls the Fresh Cart.
This icon—a shopping cart with a slice of orange as the basket—will be added to all of Kroger’s banners, which also include Ralphs and Food4Less, to provide a sense of continuity for the overall portfolio.
This is particularly important given Kroger’s goal of doubling its $10 billion ecommerce business by 2023, Mandy
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