Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Supermarket chain Kroger is embarking on the latest stage of a rebrand that began in 2019 with a new icon it calls the Fresh Cart.
This icon—a shopping cart with a slice of orange as the basket—will be added to all of Kroger’s banners, which also include Ralphs and Food4Less, to provide a sense of continuity for the overall portfolio.
This is particularly important given Kroger’s goal of doubling its $10 billion ecommerce business by 2023, Mandy
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in