Kroger Uses AI to Match a Picture of Your Fridge Shelf with a Recipe

The grocer created Chefbot with 360i as a way to cut food waste

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Kroger is using visual recognition AI to help people make better use of the leftovers in their fridge.

The grocery chain and agency 360i recently launched a Twitter account called Chefbot that can identify up to three foods in user-submitted images and search a database of recipes for the best match. The makers claim the bot is trained to recognize 2,000 ingredients and pulls from a log of around 20,000 recipes.

While the tool is fairly rudimentary for now, Kroger

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in