Kroger Introduces Online Marketplace to Compete With Amazon and Walmart

The retailer is expanding its ecommerce platform with the help of third-party sellers

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In a bid to compete with retail giants like Amazon and Walmart, Kroger Ship, the brand’s home delivery arm, is launching an ecommerce site open to third-party sellers.

The grocer is teaming up with marketplace platform Mirakl to offer a ship-to-home assortment of products beginning this fall. Kroger Ship launched a digital storefront in 2018, but new partnerships being integrated into this marketplace will allow the brand to offer more than 50,000 additional items across natural and organic, international food, specialty items, housewares and toys.

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