Kroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staples

Grocery chain is the first to test the ecommerce feature

Kroger is running a campaign on TikTok, marking its first collaboration with the popular app. Illustration: Trent Joaquin; Sources: TikTok, Kroger

Kroger is running a campaign on TikTok that lets users shop for its products within the app.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.