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Parenting is anything but easy, yet advertising for child-related products and services has traditionally leaned into love and serenity. With millennial parents preferring realism in depictions of child rearing, advertisers are taking note and getting creative.
Keeping the messiness of parenting in mind, leading diaper-subscription plan Hello Bello is embracing the chaotic side of things through its first-ever brand campaign, “They Call Me.”
Created in collaboration with Hello Bello’s AOR Brains On Fire and directed by Christopher Scott (Emmy-nominated choreographer for In The Heights), the platform’s leading spot colorfully shows co-founders Kristen Bell and Dax Shepard navigating parenting while dancing along to a cover of Donovan’s “Mellow Yellow” sung by Bob Mervak.
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