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Anyone who’s driven by a Krispy Kreme location has noticed the iconic “Hot Now” neon sign that signals freshly fried dough. And next year, the North Carolina-based chain is putting the biggest one in the world right in the middle of New York City.
In early 2020, Krispy Kreme will open a new flagship shop in Times Square. The 4,500-square-foot location, which was announced today and will be open every hour of every day with donuts made nonstop, will include “interactive digital experiences,” according to the company, along with stadium-style seating and a clear view of the conveyor belts showing exactly how the southern-style donuts are made.
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