Krispy Kreme Celebrates Halloween With a Spooky Transformation and Sweet New Treats

Bring these devilishly designed donuts to your next monster mash

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Krispy Kreme has officially undergone its annual Halloween transformation. The global donut purveyor, which will be referred to as “Krispy Skreme” through the rest of October, is reanimating last year’s autumnal sharing-oriented sale and introducing some new donut designs.

When October 2020 rolled around, Krispy Kreme decided on a fresh pandemic-ready approach with its “reverse trick-or-treat” promotion. From the second Saturday of the month forward, anyone who stopped by to pick up a dozen donuts could grab another 12 Original Glazed donuts for $1, meant to be generously dropped off at friend, family member or neighbor’s front door.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in