Kresser/Craig Signs Ad Vet Duncan To Build Brands



SANTA MONICA, CALIF. – In a move to keep from getting pigeon-holed as a ‘retail agency,’ while positioning the shop for growth, Kresser/Craig has hired well-known ad executive Hugh Duncan as executive vp.
Duncan headed Foote, Cone & Belding/L.A. for five years during the ’80s, taking the office from $70 million to $450 million in billings. K/C principals Bob Kresser and Jean Craig hope that he might charm their $98-million shop in a similar manner.
‘We would like to grow,’ said agency ceo Bob Kresser. ‘$100 million is a milestone, but there’s a long way between $100 million and $200 million.’ Kresser has said that he does not believe that kind of growth can be achieved in L.A. alone and is exploring expansion alternatives through a possible merger with Waring & LaRosa/N.Y.
Duncan will assume top management responsibility for half of the agency’s accounts, splitting duties with executive vp Paul Anton. Anton had previously shared account duties with Kresser, who will spend more time chartering new growth areas for the agency.
Duncan will focus on corporate and brand-building opportunities in the new business arena. ‘We have plenty of retail experience,’ Kresser said. ‘He’ll add a good dimension in terms of the brand-building side.
About 60% of K/C’s billings come from retail clients such as Clothestime, AM/PM Mini-Marts, Albertson’s and Kinko’s. The balance of the business includes brand-focused accounts like Kenwood USA, Winston Tire, CALTRANS, California Department of Conservation-Division of Recycling and K-Swiss.
Duncan left FCB in 1986 for an entrepreneurial venture in the building industry. He most recently was president of Sizzler Restaurants, a post he left earlier this year.
Copyright Adweek L.P. (1993)