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SANTA MONICA, CALIF. – In a move to keep from getting pigeon-holed as a ‘retail agency,’ while positioning the shop for growth, Kresser/Craig has hired well-known ad executive Hugh Duncan as executive vp.
Duncan headed Foote, Cone & Belding/L.A. for five years during the ’80s, taking the office from $70 million to $450 million in billings. K/C principals Bob Kresser and Jean Craig hope that he might charm their $98-million shop in a similar manner.
‘We would like to grow,’ said agency ceo Bob Kresser.
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