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BOSTON KRC Research, a division of Weber Shandwick, has expanded its operations into New England.
The Interpublic Group company, which also has offices in New York, Washington, D.C., and London, will now be able to service New England clients from Weber Shandwick’s Cambridge, Mass., offices. Heading up New England operations is company vice president Jennifer Robbins Doyle, who spent the past two years in KRC’s New York office.
“We are finding our clients value research; effective communications campaigns begin with a solid understanding of the client’s audience,” said Jamie Parker, president of Weber Shandwick’s technology practice in Cambridge.
Doyle
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