Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO-Kragie/Newell and The Integer Group are merging to form an agency with more than $300 million in billings.
Kragie/Newell, based in Des Moines, Iowa, brings $100 million in billings and expertise in field marketing with clients including regional McDonald’s co-ops and Chevrolet dealer associations. Lakewood, Colo.-based Integer’s $205 million in capitalized billings comes from promotions, field marketing and advertising for Coors Brewing Co., Southland, Cybex, US West Communications and others.
“We’ve been discussing [a merger] for nearly two years because it’s a natural,” said Liz Newell, president and chief executive officer of 20-year-old Kragie/Newell.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in