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NEW YORK A print and outdoor campaign created by Kraftworks and shot by fashion photographer Miles Aldridge aims to introduce Aldo shoes in Europe while strengthening the brand in this country.
“They’ve gone from 30 stores in the United States to 300, and now they’ve opened stores in London,” said Neil Kraft, president of the New York shop. “We needed for the first time to create a real international campaign.”
Kraftworks has held the Aldo account for four years.
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