Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kraft, one of the relatively few well-known consumer brands that has never made an ad appearance in the Super Bowl, will make its debut this year, the company announced today.
The brand’s Big Game ad, created by Leo Burnett Chicago, will follow its Family Greatly campaign, which centered on parents’ concerns about not being perfect.
The earlier long-form ad, released in December, reached more than 5 million views on YouTube and 13 million views overall, according to the brand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in